// Use case catalog — single source of truth. // Each entry: id, name, desc, tags (shown on card), components (what gets built), // nameFields: [{ key, label, defaultFn(company) }] const INDUSTRIES = [ "Retail & Consumer Goods", "Banking & Financial Services", "Healthcare & Life Sciences", "Manufacturing & Industrial", "Technology & Software", "Professional Services", "Public Sector", "Transport & Logistics", "Energy & Utilities", "Hospitality & Leisure", ]; const HEADCOUNT = ["< 500", "500 – 2,000", "2,000 – 5,000", "5,000+"]; const LANGS = [ { k: "DE", label: "German" }, { k: "EN", label: "English" }, { k: "FR", label: "French" }, ]; const USE_CASES = [ { id: "spontaneous", name: "Spontaneous Application", desc: "Capture walk-in applicants via a talent form.", tags: ["Talent Form", "Auto-reply", "CRM Tag"], video: "LAYz8yXlgws", components: [ { k: "Talent Form", t: "form", d: "Public-facing form for spontaneous applicants" }, { k: "Consent Screen", t: "form", d: "GDPR consent & policy linking" }, { k: "Confirmation Page",t: "page", d: "Thank-you page with next-step CTA" }, { k: "CRM Tag", t: "data", d: "Auto-tag \"spontaneous\" on inbound records" }, { k: "Email Notification",t:"email", d: "Recruiter notified on new application" }, ], nameFields: [ { key: "formName", label: "Talent form name", fn: c => `${c || "Acme"} – Spontaneous Applicants` }, { key: "tagName", label: "CRM tag", fn: c => `${(c||"acme").toLowerCase().replace(/\s+/g,"-")}-spontaneous` }, ], }, { id: "general-referral", name: "General Referral", desc: "Full referral flow with CRM bridge.", tags: ["Referral Form", "CRM Bridge", "Reward Engine", "Convo UI"], video: "HLZZbRmeh6w", components: [ { k: "Referral Landing", t: "page", d: "Branded landing for employees to refer" }, { k: "Referral Form", t: "form", d: "Multi-step: referee + context + consent" }, { k: "CRM Bridge", t: "data", d: "Sync referred candidates to ATS/CRM" }, { k: "Reward Engine", t: "logic", d: "Stage-based bonus tracking" }, { k: "Convo UI", t: "ui", d: "Conversational intake for employees" }, { k: "Status Dashboard", t: "page", d: "Referrer sees referral status live" }, ], nameFields: [ { key: "programName", label: "Referral program name", fn: c => `${c || "Acme"} Referrals` }, { key: "rewardName", label: "Default reward tier", fn: c => `${c || "Acme"} Standard Bonus` }, ], }, { id: "referral", name: "Referral", desc: "Basic employee referral via Convo UI.", tags: ["Convo UI", "Referral Form"], components: [ { k: "Convo UI", t: "ui", d: "Guided referral conversation" }, { k: "Referral Form", t: "form", d: "Streamlined referee capture" }, { k: "Confirmation Page", t: "page", d: "Post-referral thank-you screen" }, ], nameFields: [ { key: "programName", label: "Referral program name", fn: c => `${c || "Acme"} Quick Referral` }, ], }, { id: "alumni", name: "Alumni", desc: "Re-engage former employees.", tags: ["Alumni Form", "Segment", "Newsletter"], video: "tqFZCm4QHyo", components: [ { k: "Alumni Sign-up Form",t: "form", d: "Let alumni join the talent pool" }, { k: "Alumni Segment", t: "data", d: "CRM segment for outreach" }, { k: "Re-engagement Email",t: "email", d: "Welcome-back email sequence" }, { k: "Alumni Landing", t: "page", d: "Branded landing + opportunity feed" }, ], nameFields: [ { key: "poolName", label: "Alumni pool name", fn: c => `${c || "Acme"} Alumni Network` }, { key: "segmentKey", label: "Segment key", fn: c => `${(c||"acme").toLowerCase().replace(/\s+/g,"-")}-alumni` }, ], }, { id: "event", name: "Event", desc: "Capture and follow up with event attendees.", tags: ["Event Form", "QR Landing", "Follow-up Email"], video: "dUyg1WsCaZA", components: [ { k: "Event Landing Page", t: "page", d: "Branded event page w/ QR support" }, { k: "Attendee Form", t: "form", d: "Quick capture at the booth" }, { k: "Event Segment", t: "data", d: "Tag attendees per event" }, { k: "Follow-up Email", t: "email", d: "Post-event nurture message" }, ], nameFields: [ { key: "eventName", label: "Event name", fn: c => `${c || "Acme"} Career Fair 2026` }, { key: "segmentKey",label: "Event tag", fn: c => `${(c||"acme").toLowerCase().replace(/\s+/g,"-")}-event-2026` }, ], }, { id: "internal-mobility", name: "Internal Mobility", desc: "Let employees apply to open roles.", tags: ["Internal Portal", "SSO", "Internal Tag"], video: "CpLowbBQLXU", components: [ { k: "Internal Portal", t: "page", d: "Employee-only jobs board" }, { k: "SSO Gate", t: "auth", d: "Only employees can browse/apply" }, { k: "Internal Apply Form",t: "form", d: "Pre-filled with employee profile" }, { k: "Manager Notice", t: "email", d: "Optional manager notification" }, ], nameFields: [ { key: "portalName", label: "Internal portal name", fn: c => `${c || "Acme"} Mobility` }, ], }, { id: "active-sourcing", name: "Active Sourcing", desc: "Automate outreach to browser-sourced talents.", tags: ["Sourcing Segment", "Outreach Sequence", "Chrome Ext."], video: "UxLEIgSvSuk", components: [ { k: "Chrome Ext. Link", t: "tool", d: "Connect Talentry Sourcer extension" }, { k: "Sourcing Segment", t: "data", d: "Segment for externally-sourced talent" }, { k: "Outreach Sequence",t: "email", d: "Multi-touch recruiter outreach" }, { k: "Reply Handler", t: "logic", d: "Route replies to recruiter inbox" }, ], nameFields: [ { key: "sequenceName", label: "Sequence name", fn: c => `${c || "Acme"} Sourcing Outreach` }, { key: "segmentKey", label: "Segment key", fn: c => `${(c||"acme").toLowerCase().replace(/\s+/g,"-")}-sourced` }, ], }, { id: "silver-medallist", name: "Silver Medallist", desc: "Re-engage near-hire candidates.", tags: ["Segment", "Nurture Sequence"], video: "P2slwr01Yug", components: [ { k: "Silver Segment", t: "data", d: "CRM segment for rejected finalists" }, { k: "Nurture Sequence", t: "email", d: "Timed re-engagement cadence" }, { k: "Opt-in Form", t: "form", d: "Allow them to join the talent pool" }, ], nameFields: [ { key: "segmentName", label: "Segment name", fn: c => `${c || "Acme"} Silver Medallists` }, { key: "sequenceName",label: "Sequence name", fn: c => `${c || "Acme"} Silver Nurture` }, ], }, { id: "stories", name: "Stories", desc: "Activate employer brand stories.", tags: ["Stories Module", "Story Templates", "Embed"], video: "g4RR-JXVe7s", components: [ { k: "Stories Module", t: "ui", d: "Short-form employee story player" }, { k: "Story Templates", t: "ui", d: "3 starter templates (video/quote/gallery)" }, { k: "Embed Snippet", t: "tool", d: "Drop-in code for career site" }, ], nameFields: [ { key: "collectionName", label: "Story collection name", fn: c => `${c || "Acme"} Voices` }, ], }, { id: "career-site", name: "Career Site", desc: "Full branded career site with job board.", tags: ["Coming Soon"], video: "2ui3CoaWJJY", soon: true, components: [], nameFields: [], }, { id: "qualify-agent", name: "Qualify Agent", desc: "AI-driven candidate qualification.", tags: ["Coming Soon"], soon: true, components: [], nameFields: [], }, ]; window.TB_DATA = { INDUSTRIES, HEADCOUNT, LANGS, USE_CASES };